I woke up Thursday feeling pretty good. I was really happy to have
spent some quality time with my co-workers and friends Rob, David, Russ
and Ryan. Each one of those guys just absolutely blew my mind this past
week with their ability to just completely adapt to whatever was
happening on the Amazon.com Sports Collectibles Main Stage. We did
trivia, raffles and told some funny stories in-between and during case
breaks to entertain. Trust me, its not easy,
but it was fun.
We met so many great people in this segment of the show. I mentioned Scott
Bateson earlier and he was stellar, but I was completely humbled
meeting Joey and his Friendly Box Breaks crew. They were seriously, some
of the most polite people in the building. It was fun sitting in with
them for awhile on a break they did later in the week of Benchwarmer.
Sir, it was an honor. David and Jason from Finest Box Breaks were also
top notch guys that happened to be from Long Island, NY. The same town
in fact that I would visit 3-4 times a year when I was a kid, to see my
Dad's side of the family. Small world.
David Gelfman's
group that includes Bryan Fillmore and Paul Milazzo were also just
troopers, breaking all week long. Abby and Grizz from the BreakKing.com
were also right next to us and we all became friends throughout the
week. To our right was someone I've known now for two or three years,
but ironically he has never been on Cardboard Connection Radio for one
reason or another. That was Rich Layton of Layton Sports Cards. Let me
tell you something. As I watched through the week, I saw a change in
him. We had an amazing week. I know he has stories that he'll never
forget, and that his breaks were very successful. You should have seen
him during the kids break, he was beaming. While watching him teasing
the kids for packs and hits, it was another moment I just felt that we
had made the right decision to work with this group. It took me 2 years
to find out he's from South Jersey, another place I lived for a long
time. I can tell you that we are going to have fun in 2016 if the show
remains in Atlantic City. We finally sat down with Rich for an
interview, and you
can hear it right here.
You
could see that a lot of the people in the pavilion had no clue what to
expect. Neither did we. It could have been a giant cluster, but it was
nothing of the sort. In fact there was an area dedicated to breakers
that weren't even a part of the show. If one came in and decided he/she
wanted to break, they had a place to do it. That area wasn't dead, it
wasn't supposed to be filled unless breakers came in and claimed a spot
on the fly. With 40+ already part of the inaugural event, I think it is
safe to say that many of the best were there already. It was a place to
offer an olive branch to someone that was on the fence about
participating. I wish people would actually ask some questions when they
pretend to be so-called reporters instead of sneaking around or making
asinine comments. Do a little research, it could benefit you long-term.
These breakers were protecting their business, working to expand their
business and brought their A-game to make sure that breaking was
represented at and by its best. I applaud them all for working together to make
the event a success. Early signs show it will return in Chicago and be
even larger in scale.
I had to leave the show for awhile
on this day, but boy was it worth it. Panini America had put together a
lunch for a huge announcement they planned on making. It wasn't much of
a secret at this point. They were going to announce that they signed an
exclusive partnership with the NFLPA. I wanna take you back in time
again. My very first event that I ever attended as media was one of the
most outstanding events of my life. Russ and I were the guests of
Donruss Playoff's Tracy Hackler and Taylor Pennington. The event was in
Washington and it was called Unsung Heroes. A young Brian Urlacher was
the star of the event and I got to meet Karen Bush-Austin, Pam Oliver
and many other NFL greats. I can remember Randy Cook did his podcast
from the show, I knew then, that was what I had wanted to strive for. I
wanted it to be us at those events. I wanted to make sure our name was
synonymous with any event that involved trading cards. I am still trying
to do that!
Anyway, even then you could see that the
Texas-based company put their heart and soul into the relationship. They
transcended trading cards and put their stamp on things outside the
box. They gave a crap about that too. It showed. They did charity
events, they provided things for kids and families and they went way out
their way to build a bond with fans of the NFL. Now if I noticed that
several years ago, you can bet that a decade later the NFLPA noticed it
too. You can say its all about the money, and of course that's a huge
part of it,
but any good relationship begins with good will and it
continues to grow because you pay attention to the relationship, you
don't just take it for granted. Trust me on that.
So
here we were in the room with a lot of our industry peers and the vibe
was unreal. I felt a great sense of pride for my friends. They ALL
worked their collective asses off for this to happen. Let's be honest,
Topps locked up Baseball, UD Hockey and Panini already had Basketball, so why not go after Football? You can say Baseball is America's Pastime all
you want, but Football dominates the ratings. It is the most popular
American sport. If I was a maker of trading cards, I'd want my name
attached to the game that can get as many people watching their
commercials as they do the actual game!
I went to sit
down with Ryan and we met up with our buddy Kelsey from ESPNs Mint
Condition. Kelsey himself looks like he could put on some pads and hit
the turf. He's a big dude, but as friendly as can be. Love sharing
stories with him. He did me a huge favor, so I owe him one. As I turn
around to scope the room about 40 kids from a local Pop-Warner team sit
down. These kids were pumped up, they didn't know what was going on, but
that something cool was about to happen. As they sat down, Super Bowl
winning QB and NFL Analyst Trent Dilfer walked in. Now Trent is a cool
guy and an awesome TV analyst, but he went above and beyond the scope of
anything I thought was going to happen on this day. He personally
introduced himself to every single on of the kids and asked them what
position they played. He genuinely took an interest in their comments
and excitement. He also won over just about anyone over the age of 12
with his actions.
I don't' even know where to start on
the highlight reel list from this event. It was actually difficult to
keep my composure for some of it because I was legitimately surprised by
some of the things that took place. No, not the announcement itself,
but other more tangible things. Ok, so how about this for instance. We're eating and
then Hall of Famer Anthony Munoz enters the room and sits right next to
us. I watched this guy every Sunday like clockwork. He was a living
monster at 6'6" during his playing days and here he was sharing his
stories about collecting with us. He was so nice, a truly awesome
representative of the Football Hall. He also got to comment on how he'd
deal with up-and-comers like Jadeveon Clowney.
Trent
Dilfer and Jason Howarth did analysis on the top rookies in the draft.
Trent likes to compare athletes to cars, so we saw some Jaguars,
Porsches and Rolls Royces, thankfully no Jalopies. Dilfer was high on
the Raiders QB Derek Carr and also noted that Johnny Football if he can
slow down to even 2nd or 3rd gear can be a player.
Speaking
of Johnny, you read a lot of crap in the news. True or not true, you
never hear enough good things about people. Critical, headline grabbing
sensationalism sells. That doesn't work for me. Negativity breeds
negativity, I don't live on a cloud or in a closet but I can tell you
that my life is pretty damn good. So that said, here's a
GREAT Johnny Football story.
Remember the kids I told you about? Panini and Johnny Manziel awarded a helmet equipment grant to Pop Warner’s Northeast Ohio Pop Warner Association. The team got up and held
this giant check. They had been to two Pop Warner Super Bowls and come
up short. They are hoping for a chance to make a third appearance in the
big game. They were ready to play right there in the hotel ballroom. In
fact, if they do something like this again, I say a little scrimmage
would be a blast!
Panini America CEO Mark Warsop also spoke
about the partnership and what it means for Panini. He is thinking
outside the box and he said that this deal gives them the ability to do
things they couldn't before. I am curious to see how they shape my
personal favorite category in this industry. They haven't let me down
yet. In just the past few years, they've improved designs, improved
content, and if they can move away from stickers and bring in some new
brands to fill up the schedule, I am confident more great things are
ahead. Kind of makes you wonder though if they might look to fill some
of those holes with some already established brands or products? Only
time will tell. I know some people live and die by Topps, but hey they
have Baseball right? Why can't Panini have Football?
After lunch I finally got to meet someone
I'd wanted to speak with for a long time. Mr. Keith Gordon of the
NFLPA. I told him the story of how it was fun to watch this relationship
grow all those years ago. He was very proud of the partnership and said
some wonderful things about Panini.
We feel very confident in Panini America’s ability to deliver quality and value to consumers at all levels, while
providing long-term stability to the football trading card category, said NFLPI
President Keith Gordon. Significant investments in product innovation, quality, authenticity and creative player marketing have endeared Panini to the existing fan base, while actively cultivating the next generation of collectors.
I look forward to speaking with him more in the future.
As we walked out, Tracy was interviewing
Trent for a piece on the Knight's Lance I would assume, and I can tell
you that their relationship is just getting started. Trent & Panini
America have some fun things in store for kid collectors.
I'll be back with more from the National, but if you want some more insight, be sure to listen to the Wednesday,
August 6th edition of Cardboard Connection Radio tonight at 10pm EST.